FAQ

Swad Anusar is a premium Indian herbal spice infusion brand. We make three products — Surya, Noor, and Nidra — each one a sachet of precisely blended whole Indian spices and botanicals that you steep in warm or cold water. Every product contains zero sugar, zero artificial flavours, and zero preservatives. We are a Gurugram born brand operating under PAN International.

Swad Anusar translates to 'as per taste' in Hindi — a phrase that has lived in Indian kitchens for generations. It is the instruction every dadi gives before a recipe: adjust to your own taste, your own ritual, your own morning. We took that phrase and built a brand around it.

Three things. First, we use whole and coarsely processed spices — not powders, not extracts, not flavouring agents. What is in the sachet is exactly what you would find in a well-stocked Indian kitchen. Second, every formula has been built around a specific time of day and occasion — morning, midday, and night — not as a generic 'wellness drink.' Third, we have deliberately removed every ingredient that creates safety concerns for common populations like diabetics, hypertension patients, and pregnant women. Most competitor products use mulethi (liquorice root), which raises blood pressure. None of our products do.

No. Swad Anusar is a packaged food brand. Our products are registered as food products under FSSAI, not as Ayurvedic medicines. Our ingredients are rooted in Indian culinary and cultural tradition — jeera, saunf, rose, turmeric — but we do not claim to treat, cure, or prevent any medical condition. We make a ritual beverage, not a medicine.

All Swad Anusar products are manufactured in India and marketed by PAN International. We operate under a Central FSSAI Licence. Detailed manufacturer information is printed on every product box.

Surya is our morning spice infusion — a 7-ingredient blend of cumin, fennel, coriander, dried lemon peel, black salt, black pepper, and asafoetida. It is steeped in warm water and best consumed on an empty stomach before breakfast. It contains zero added sugar and is caffeine-free. Pack: 25 sachets × 3g = 75g net.

Noor is our midday botanical infusion — a blend of rose petals, hibiscus, fennel, ginger, amla, cardamom, orange peel, peppermint, and cornflower/marigold petals. It steeps in cold or room-temperature water and blooms into a deep rose-crimson colour over 10 minutes. It contains zero added sugar and is caffeine-free. Pack: 25 sachets × 3g = 75g net.

Nidra is our bedtime golden latte in a sachet — a blend of Lakadong turmeric, cardamom, chamomile, cinnamon, ginger, fennel, black pepper, and nutmeg. It is best made with warm milk (warm water also works) and steeped for 5 minutes before bed. It contains zero added sugar and is caffeine-free. Pack: 25 sachets × 3g = 75g net.

A herbal tea is typically made from dried leaves, flowers, or herbs steeped in hot water. A spice infusion uses whole or coarsely processed spices — seeds, peels, roots, and resins — that release their compounds differently. The flavour profile of a spice infusion is more complex and the aroma is distinctly savoury-floral-warm rather than the lighter, more floral character of a typical herbal tea.

Each box contains 25 sachets. Each sachet weighs 3 grams. Net quantity per box: 75g.

Yes. We offer a trilogy box — Surya, Noor, and Nidra together — as a set. This is our most popular option and makes an excellent gift. Available on our website and subject to availability.

Start with Noor. It is our most visually distinctive product — the rose-crimson bloom in cold water is something most people have never seen before. If you prefer a morning ritual, start with Surya. If you want to establish a bedtime routine first, start with Nidra. All three are designed to work together as a daily system.

Jeera (Cuminum cyminum), Saunf (Foeniculum vulgare), Dhaniya (Coriandrum sativum), Dried Lemon Peel, Kala Namak (Black Salt), Black Pepper (Piper nigrum), Asafoetida (Ferula asafoetida). No added sugar. No artificial flavours. No artificial colours. No preservatives.

Rose Petals (Rosa damascena), Hibiscus (Hibiscus sabdariffa), Saunf (Foeniculum vulgare), Green Cardamom (Elettaria cardamomum), Amla (Phyllanthus emblica), Ginger (Zingiber officinale), Dried Orange Peel, Peppermint (Mentha piperita), Cornflower/Marigold Petals. No added sugar. No artificial flavours. No artificial colours. No preservatives.

Turmeric (Curcuma longa — Lakadong variety), Green Cardamom (Elettaria cardamomum), Chamomile Flowers (Matricaria chamomilla), Cinnamon (Cinnamomum verum), Saunf (Foeniculum vulgare), Ginger (Zingiber officinale), Black Pepper (Piper nigrum), Nutmeg (Myristica fragrans). No added sugar. No artificial flavours. No artificial colours. No preservatives. Advisory: May cause mild drowsiness. Consult your physician if pregnant, breastfeeding, or on sedative medication.

No. Zero sugar across all three products. The natural sweetness in Surya comes from anethole in the fennel seeds. The gentle sweetness in Noor comes from fennel and cardamom. The perceived sweetness in Nidra comes from cinnamaldehyde in cinnamon. No sweetener — natural, artificial, or otherwise — has been added to any product.

Yes. All three products — Surya, Noor, and Nidra — are 100% caffeine-free. None of our ingredients contain caffeine.

Yes. All Swad Anusar products are 100% vegetarian and vegan. They contain no animal-derived ingredients of any kind. All products carry the mandatory green vegetarian symbol on packaging.

All Swad Anusar spice ingredients are naturally gluten-free. However, our products are manufactured in a facility that may process other ingredients. If you have a diagnosed gluten intolerance or coeliac disease, please consult your physician before use.

The bloom is caused by hibiscus and rose petals releasing their natural anthocyanin pigments when they meet water. These are the same compounds responsible for the red-pink colour of pomegranate juice and red cabbage. In cold water the bloom is more dramatic and the colour is deeper — which is why Noor is designed specifically for cold or room-temperature steeping. No food colouring is involved. The colour you see is entirely from the botanicals in the sachet.

Kala namak (black salt) is chemically different from table salt or Himalayan pink salt. It contains sodium sulphate and sulphur compounds that give it a distinct mineral, savoury character — the same note that makes jaljeera and chaat masala taste authentically Indian. At the quantity used in Surya (0.29g per sachet, approximately 75mg of sodium — equivalent to half a slice of bread), it is the ingredient that makes the blend taste like a real Indian spice ritual rather than generic spiced water.

Lakadong turmeric is a variety of Curcuma longa grown in the Meghalaya region of Northeast India. It is known for having one of the highest natural curcumin concentrations of any turmeric variety commercially available in India. We chose it specifically for Nidra because turmeric is the hero ingredient of the golden-milk format and the quality of the turmeric determines the quality of the colour and flavour of the final cup.

Swad Anusar products are made with natural spices and botanicals. They may contain traces of other seeds, nuts, and spices processed in the same facility. The full ingredient list is printed on every product box. If you have a known allergy to any of the listed ingredients, please do not consume the product and consult your physician.

Boil water and allow it to rest for 90 seconds (target temperature 85-90°C). Place the sachet in a cup. Pour the warm water over the sachet. Cover the cup immediately with a saucer to trap the aromatic steam. Steep for 5-7 minutes covered. Remove the sachet — do not squeeze it. Sip warm. Best consumed on an empty stomach before your first meal of the day.

Place the Noor sachet in a glass of cold or room-temperature water (approximately 300ml). Watch the rose-crimson bloom develop over 10 minutes. Remove the sachet. Sip slowly. For a deeper infusion with a richer colour, steep in a sealed bottle in the refrigerator for 2-3 hours. Noor is not designed for boiling water — cold or room temperature gives the best bloom and flavour.

Heat 250ml of milk until warm (not boiling). Drop the Nidra sachet into the warm milk. Steep for 5 minutes. Remove the sachet. Sip slowly, 30 minutes before bed. Nidra can also be made with warm water if you prefer, though warm milk gives a richer, more complete golden-latte experience.

No. Each sachet is designed for a single use. The spices and botanicals release their compounds on the first steep — a second steep with the same sachet will produce a significantly weaker, flat cup.

Yes — you can add any sweetener you prefer. Our products are formulated to be genuinely pleasant without sweetener, but if you prefer a sweeter cup, any addition is entirely your choice. We simply promise that no sweetener was added during manufacturing.

You can, but the bloom will be less dramatic in warm water. Noor's hibiscus and rose petals release their pigments more slowly in hot water and the colour tends to be less deep. The flavour profile also changes slightly — warm hibiscus is more tart and assertive than cold-steeped hibiscus. We recommend cold or room-temperature for the best Noor experience.

Yes. Nidra works with warm water and produces a clear golden infusion. The flavour is lighter than the milk version — more distinctly spiced, less creamy. Both are correct ways to drink Nidra. Warm milk is our recommendation for the closest traditional golden-milk experience.

One sachet per product per day. Surya once in the morning. Noor once at midday. Nidra once at night. You can use all three in a single day or use them individually — they are designed to work as a complete system but each one functions independently as well.

Surya: on an empty stomach before breakfast — ideally 5:30-7:00am or whenever you wake up, before your first meal. Noor: at midday, between 12:00-2:00pm, as a midday break ritual. Nidra: 30 minutes before bed, after dinner and before sleep.

All three Swad Anusar products contain zero added sugar. The natural perceived sweetness in each product comes from anethole (fennel) and cinnamaldehyde (cinnamon) — not from sugars or sweeteners. If you have diabetes and are managing your blood glucose carefully, we recommend consulting your physician before adding any new food or beverage to your daily routine, as some spice ingredients may have mild interactions with antidiabetic medication.

Surya and Noor are formulated without ingredients that carry documented pregnancy contraindications at the doses used. However, we always recommend that pregnant women consult their physician before introducing any new food or beverage to their routine. Nidra contains chamomile — while chamomile at food doses is generally considered safe, pregnant women are advised to consult their physician before consuming chamomile regularly.

We specifically removed mulethi (liquorice root) from all three formulas because glycyrrhizin in mulethi is documented to raise blood pressure. None of our products contain mulethi. Surya contains kala namak — the sodium content per sachet is approximately 75mg (equivalent to half a slice of bread), which is low. If you have hypertension and are on medication, we recommend consulting your physician before regular consumption, as some spice compounds may interact mildly with antihypertensive medication.

No. Nidra is a food product — a bedtime spice ritual, not a sleep aid or supplement. It contains chamomile, which has traditionally been consumed as a bedtime beverage in many cultures. Nidra may cause mild drowsiness. It is not a treatment for insomnia or any sleep disorder. If you have a sleep condition, please speak with your physician.

Our products are designed for adults. We do not specifically recommend or market our products for children. If you wish to give a Swad Anusar product to a child, please consult your physician first. Nidra specifically carries an advisory regarding chamomile.

As a general precaution with any new food product: if you are on regular medication — particularly antidiabetic, antihypertensive, thyroid, sedative, or immunosuppressant medication — please consult your physician before adding Swad Anusar products to your daily routine. This is a standard precaution for any spice-based food product, not an indication that our products are unsafe.

Yes. Swad Anusar products are manufactured under a Central FSSAI Licence and have undergone nutritional analysis, microbiological testing, heavy metals testing, and moisture content testing. We are a compliant Indian packaged food brand.

Best before 12 months from the date of manufacture. The date is printed on every product box. Individual sachets in a sealed box will remain fresh for the full 12 months when stored correctly.

Store in a cool, dry place away from direct sunlight. Keep the box sealed between uses. Do not store in a refrigerator — moisture can affect the quality of the dry spice blend. Once you open a sachet, use it immediately — do not store a partially used sachet.

That is the aroma of whole and coarsely processed spices in a sealed environment — exactly as they should smell. Jeera, black pepper, and kala namak together have a very distinctive, assertive aroma. It indicates the spices are fresh. If the sachet smells flat or odourless, it may indicate old stock or improper storage — contact us immediately.

Yes. The individual sachets are sealed and lightweight — ideal for travel. They do not require refrigeration. Surya and Nidra can be made with any warm water available. Noor can be made with any cold water and even steeped in a water bottle during travel.

Currently available on our website at swadanusar.co.in. We ship across India. We are also available at select wellness locations in Gurugram. Follow us on Instagram @swadanusar.official for updates on new stockists and platforms.

Standard delivery across India takes 4-7 business days from dispatch. Gurugram and Delhi NCR orders typically deliver in 2-3 business days. You will receive a tracking link via WhatsApp and email once your order is dispatched.

Shipping is free on all orders.

Not currently. We are focused on building our presence in India first. International shipping will be announced on our website and Instagram when available.

Yes. Once your order is dispatched, you will receive a tracking link via WhatsApp and email. You can also track your order by logging into your account on swadanusar.co.in or by contacting us at info@swadanusar.co.in or calling on +919717057953.

We accept UPI (Google Pay, PhonePe, Paytm), credit and debit cards (Visa, Mastercard, RuPay), net banking, and EMI on select cards. All payments are processed securely through Razorpay.

You can cancel or modify your order within 12 hours of placing it by contacting us on WhatsApp at 9717057953 or email at info@swadanusar.co.in. Once the order is dispatched, cancellation is not possible.

Yes. We offer corporate gifting packages — individual boxes or trilogy sets with custom branding options for Diwali, New Year, and company wellness occasions. Contact us at info@swadanusar.co.in or 9717057953 for corporate order enquiries and minimum quantities.

As a food product, we are unable to accept returns on opened or used product. If you receive a damaged, defective, or incorrect product, we will replace it at no cost to you. Please share a photo of the damaged or incorrect product within 48 hours of delivery via 9717057953 or info@swadanusar.co.in and we will arrange a replacement immediately.

Please photograph the damaged product and packaging immediately and send it to us within 48 hours of delivery. We will dispatch a replacement within 2 business days of receiving your photo. No return of the damaged product is required.

We apologise for the error. Photograph what you received and send it to us within 48 hours. We will dispatch the correct product immediately at no additional cost.

We genuinely want you to love Swad Anusar and we are sorry if it did not meet your expectations. While we are unable to offer refunds on food products based on taste preference, please tell us what did not work for you — every piece of honest feedback shapes our next batch. Write to us at  info@swadanusar.co.in  and we will do our best to make it right.

WhatsApp: 9717057953 — fastest response, typically within 2 hours during business hours (10am-7pm, Monday to Saturday). Email: info@swadanusar.co.in — response within 24 hours. Instagram DM: @swadanusar.official — response within 4 hours during business hours.

Yes. All Swad Anusar products are manufactured and marketed under a valid Central FSSAI Licence held by PAN International. The FSSAI licence number is printed on every product box. We comply with the Food Safety and Standards (Labelling and Display) Regulations 2020 and the Food Safety and Standards (Advertising and Claims) Regulations 2018.

Our products are made with natural ingredients that are free from artificial flavours, colours, and preservatives. We are not currently certified as 'organic' under the Jaivik Bharat / FSSAI Organic certification scheme. We will communicate clearly when and if we pursue organic certification. Until then, our products are 100% natural — which is different from certified organic.

We use kraft paper sachets and recyclable cardboard boxes. We are actively working toward a fully compostable sachet format. Current packaging disposal: the outer box is fully recyclable. The inner sachets should be disposed of in dry waste. We are committed to improving our packaging sustainability as we grow.

The trademark registration status of the SWAD ANUSAR™ name and logo is subject to confirmation. Please refer to the applicable trademark records for the latest status.

We love genuine collaborations. We work primarily with micro-creators (under 50,000 followers) who genuinely connect with our products and use them in their daily routine. If that is you, write to us at  info@swadanusar.co.in with your Instagram handle and a brief note about why you think Swad Anusar belongs in your content. We read every message.

Swad Anusar is a packaged food product — not a medicine or supplement. As a wellness professional, you are welcome to include information about our products in your general dietary guidance to clients. We would be happy to provide you with our full ingredient list, FSSAI licence details, and nutritional information. Write to us at  info@swadanusar.co.in 

Yes. We are actively looking for premium retail partners in Gurugram and Delhi NCR — yoga studios, wellness cafes, specialty food stores, and lifestyle retail. Write to us at info@swadanusar.co.in with your location and store details and we will be in touch with our wholesale and consignment terms.

We are happy to help. WhatsApp us at 9717057953, email us at info@swadanusar.co.in, or DM us on Instagram @swadanusar.official. We respond to every query personally — you will not get a bot.

Follow us on Instagram @swadanusar.official for daily content, new product announcements, and ritual inspiration. You can also send 'HI' to our WhatsApp number 9717057953 to join our broadcast list — we send updates no more than once a week and you can opt out any time.