SURYA

Morning Ritual

Start your day with warmth and intention.

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NOOR

Midday Ritual

Find your afternoon pause.

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NIDRA

Bedtime Ritual

Wind down, gently

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RITUAL BITES

Morning Ritual

Wholesome companions for every ritual.

Coming Soon

GIFT RITUALS

Morning Ritual

Curated gift boxes for every occasion.

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The SWAD ANUSAR Promise

Inspired by Indian Traditions

Inspired by Indian Traditions

Rooted in timeless traditions and the ingredients we grew up with.

Thoughtfully Crafted

Thoughtfully Crafted

Carefully blended to make everyday rituals simple, convenient and enjoyable.

Responsibly Sourced

Responsibly Sourced

We work with trusted farmers and partners who share our values.

Made with Integrity

Made with Integrity

No unnecessary additives. No shortcuts. Only honest ingredients, always.

Backed by PAN International

Backed by PAN International

Years of experience in sourcing and exporting quality Indian products across the world.

Iconic Bestsellers

SURYA — Morning Ritual Infusion
SURYA — Morning Ritual Infusion
Rs. 499.00
NOOR - Rose & Kesar Glow Water
NOOR - Rose & Kesar Glow Water
Rs. 499.00
NIDRA — Evening Ritual Blend
NIDRA — Evening Ritual Blend
Rs. 499.00
SURYA™ + NIDRA™ Ritual Box
SURYA™ + NIDRA™ Ritual Box
Rs. 699.00
SURYA™ + NOOR™ Ritual Box
SURYA™ + NOOR™ Ritual Box
Rs. 699.00
Rs. 999.00
SURYA™ + NOOR™ + NIDRA™ Ritual Box
SURYA™ + NOOR™ + NIDRA™ Ritual Box
Rs. 1,399.00
SURYA™ + NOOR™ + NIDRA™ Trial Ritual Box
SURYA™ + NOOR™ + NIDRA™ Trial Ritual Box
Rs. 1,399.00
HONEST INGREDIENTS. REAL STORIES.

Rooted in India.Crafted for You.

Every ingredient has a story. Carefully chosen from trusted farms and traditional sources across India.
ROSE

ROSE

Handpicked petals from fragrant valleys.

SAFFRON

SAFFRON

Pure Mongra strands for richness & aroma.

TURMERIC

TURMERIC

Golden rhizomes for warmth.

JEERA

JEERA

Aids digestion, naturally.

Just In

Explore our latest launches
SURYA — Morning Ritual Infusion
SURYA — Morning Ritual Infusion
Rs. 499.00
NOOR - Rose & Kesar Glow Water
NOOR - Rose & Kesar Glow Water
Rs. 499.00
NIDRA — Evening Ritual Blend
NIDRA — Evening Ritual Blend
Rs. 499.00
SURYA™ + NIDRA™ Ritual Box
SURYA™ + NIDRA™ Ritual Box
Rs. 699.00
SURYA™ + NOOR™ Ritual Box
SURYA™ + NOOR™ Ritual Box
Rs. 699.00
Rs. 999.00
SURYA™ + NOOR™ + NIDRA™ Ritual Box
SURYA™ + NOOR™ + NIDRA™ Ritual Box
Rs. 1,399.00
SURYA™ + NOOR™ + NIDRA™ Trial Ritual Box
SURYA™ + NOOR™ + NIDRA™ Trial Ritual Box
Rs. 1,399.00
Real Ingredient

Real Ingredient

SMALL BATCH

SMALL BATCH

No Preservatives

No Preservatives

Made in India

Made in India

Sustainable Practices

Sustainable Practices